How is a home's listing price determined?

Your agent prepares a Comparative Market Analysis (CMA) comparing recent sold prices for similar homes nearby. Factors include size, condition, location, days on market for comparables, and current buyer demand. The goal is a price that attracts offers quickly without leaving money on the table.

How long does it take to sell a home in the GTA?

In active GTA markets, well-priced homes often sell within 7-14 days. Luxury properties or homes in slower suburban markets may take 30-90 days. Your agent's pricing strategy and marketing plan directly impact how quickly you sell.

Do I need to stage my home before listing?

Staged homes typically sell faster and for more money. Professional staging costs $1,500-$5,000 depending on home size, but staged homes often command a 5-15% premium over unstaged comparable homes. At minimum, decluttering, deep cleaning, and professional photography are essential.

What are the costs to sell a home in Ontario?

The main cost is real estate commission (typically 3.5-5% of sale price, split between buyer and seller agents). Other costs include legal fees ($1,500-$2,000), potential mortgage prepayment penalties, moving costs, and any agreed buyer credits from negotiations.

What is the MLS® and how does it help me sell?

The MLS® (Multiple Listing Service) is Canada's national real estate database. Listing on MLS® via a REALTOR® gives your home maximum exposure, it appears on REALTOR.ca, syndicated to hundreds of real estate websites, and is visible to all buyer agents actively working with clients in your area.

For Sellers

Toronto Home Seller's Guide | Selling in the GTA

From listing to closing, how we market your home and get you the best possible price.

Our Selling Process

Free Home Evaluation

We start with a thorough comparative market analysis (CMA) of your home. This uses recent sold data from your neighbourhood to determine the right listing price, not too high (sits on market), not too low (leaves money on the table).

Prepare & Stage

First impressions are everything. We provide a detailed pre-listing checklist and can connect you with professional stagers. Small investments in presentation typically yield significant returns on your sale price.

Professional Photography

We arrange professional photography and video for every listing. Homes with professional photos sell 32% faster. Your property will be presented at its absolute best across all platforms.

Strategic Marketing

Your listing goes live on the MLS® System and syndicates to REALTOR.ca and our website via the PropTx / Amplify Syndication feed. Combined with targeted social media, email campaigns, and direct outreach to active buyers in our database.

Review Offers

We present and explain every offer in detail. You'll understand every clause, condition, and implication before you decide. We negotiate assertively to maximize your net proceeds.

Close & Get Paid

Once conditions are met and the deal firms up, your lawyer handles the closing. On the agreed closing date, funds are deposited. Our commission is only paid on successful closing, no sale, no fee.

Pre-Listing Checklist

Simple things that make a real difference to your sale price:

Declutter every room, buyers need to see the space, not your stuff

Deep clean everything, including carpets, windows, and appliances

Neutralize strong odours, no pets, smoking, or cooking smells on showing days

Make minor repairs, dripping taps, squeaky doors, chipped paint all signal neglect

Improve curb appeal, cut the grass, trim hedges, power wash the driveway

Depersonalize, remove family photos so buyers can picture themselves living there

Let in light, open all blinds and turn on lights before every showing

Leave during showings, buyers are more honest and spend more time when you're not home

Get Your Free Home Evaluation

Find out what your home is worth in today's market. No obligation, professional service.

Request Free Evaluation